Sometimes making money, developing business and self promotion are seen as dirty words – particularly in environments where helping and healing are the central ‘products’, such as counselling and psychotherapy. Ian Macgregor is a Management Consultant and Director of Denove, a business development organization. As well as extensive marketing experience in the corporate world, he has experience of branding and marketing in the charity counselling sector. His hands-on talk will be of interest to all who are looking to expand their existing business and develop into new areas. It promises to be a rewarding opportunity for all to reflect on how we approach marketing ourselves to our target audience.